"Fashion" refers to the latest trends in looks and dressing up of a person, as well as to prevailing styles in personality and behavior. Our sense of style is guided by our fashion personality. The different type of fashion personality are classic, trendy, casual, romantic, etc.

It is believed that our lifestyle guides our fashion personality. For example, the busy housewife and adorable mom next door may have a casual fashion personality while the executive in a corporate setup would sport a classic style in personality. It is necessary to be aware of the fashion personality and lifestyle of an individual before customizing the latest trends to create the best possible look.

Further research into the fashion personality for women have revealed interesting types such as eccentric, fashion forward, preppy , bohemian ,bombshell or lady to name a few. A woman's lifestyle, personality, style, dreams and passions can be reflected in her fashion personality. It is important for her to identify and define the fashion personality type that suits her best and then carry it forward in her dressing style and designs.

It is generally believed that clothes make a man. Giving due importance to the role of fashion personality in creating the signature style for an individual, the adage can be twisted to mean that man " makes" the clothes.

Watches have developed into more than just time pieces and are now valued fashion accessories. As trends in fashion change, there are changes in the watches also. Here are a few trends in watches that
will define 2012.

The most popular trend will be re-issues since there is an uncertainty about the demand due to the weak economic situation. Most of the popular brands like TAG Heuer are coming up with revamps of their classic designs. Time-zone watches have always been the favorites with the travelers and businessmen as they help them with the change in time zones. In a remarkable turnaround in the fashion world, simplicity is back in vogue as chunky watches take a beating.

Watches from brands like Vacheron Constantin whose designs employ engraving, enameling and gem stones are all time favorites and serve as a valuable investment. Many watchmakers have released watches with different colors which give much needed variety and individuality to customers. There has also been a revival of the 70's style in watches with many brands coming up with designs which exemplify the 70's casual look.

Many of these trends can be seen when you buy watches at watchsea24.
There is also a return to the color black as it finds favor with the masses yet again. New techniques like Particle Vapor Deposition (PVD) are being used to give the perfect finish to the watch faces.

Individuals who are keen on ethnic styles and clothing brands can now be excited with a new range of fashion pieces coming out this year from a range of companies and fashion designers. These designs are proven to be ethnic and fit a unique group of people who love culture, patterns and colors.

The Orka Group is the owner of the Turkish fashion brands Damat, Tween and ADV. The company has forecast 33% growth for 2011 thanks to the opening of new stores and launching of children's clothing lines. This is following on the heels of stellar growth in 2010 as well, with sales up by 54% in that year. Orka is already a large player in the fashion world, with 175 domestic and foreign branches, 20 of which are franchises.

The CEO said that the company expects to increase that number to 210 branches by the end of 2011, and the company has earmarked millions of lira for this purpose. The brand recognition of Damat and Tween is very high in London following the opening of 20 stores in that city, and the company has also opened branches in India, Romania, Moscow and Dubai. The CEO said that the secret to the company's success is their focus on offering unique and stylish clothing that distinguishes them as a designer brand.